New Foods Article — Sampling: Back to Basics

New Food sampling article cover

QualiTru’s Anne Bigalke, VP of International Markets, contributed to the recent New Food magazine article “Sampling: Back to Basics” Download PDF file of the article.

The article emphasizes the critical importance of proper sampling techniques in the food industry, particularly for microbiological testing. It discusses the often overlooked but fundamental questions about sampling like who performs it, the training they receive, and the techniques used. Highlighting the lack of standardization in sampling and the necessity for aseptic techniques, the article advocates for a more rigorous approach to ensure sample accuracy and representativeness.

The article was written by QualiTru contributing partners François Bourdichon (view LinkedIn page) and Dr. Roy Betts (view LinkedIn page).

Mara Herschbach is the Director of Marketing and Communications at QualiTru Sampling Systems. A Summa Cum Laude graduate from Metropolitan State University with a BS in Marketing, Mara brings over 20 years of expertise in design, creative direction, and integrated marketing. She has led impactful rebranding initiatives, overseen large-scale corporate identity systems, and managed cross-channel campaigns spanning video, photoshoots, print, digital, and social media. With a passion for continuous learning, she also holds a degree in graphic design and certifications in web design, video editing, and animation.