Mara Herschbach is the Director of Marketing and Communications at QualiTru Sampling Systems. A Summa Cum Laude graduate from Metropolitan State University with a BS in Marketing, Mara brings over 20 years of expertise in design, creative direction, and integrated marketing. She has led impactful rebranding initiatives, overseen large-scale corporate identity systems, and managed cross-channel campaigns spanning video, photoshoots, print, digital, and social media. With a passion for continuous learning, she also holds a degree in graphic design and certifications in web design, video editing, and animation.